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Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and please take the Martech Replacement Survey. We just

Last year, we called 2019 a “roller coaster of ups and downs.” Hindsight is 20/20, and while many of us can’t wait to put 2020 in the rearview, the way the search industry’s biggest players responded to the new needs of businesses and consumers, brought on by the pandemic, will have lasting consequences for how

Automation and machine learning have tremendous potential to help all of us in marketing. But at the moment a lot of these tools are inaccessible to people who can’t code or who can code a bit but aren’t really that comfortable with it. What often happens is that there ends up being one or two

The divide between SEO and UX is shrinking, making success in search more challenging. Evolving your SEO strategy to focus on site experience is critical. Join us on Thursday, November 12, at 2:00pm ET, for an SEO Content Strategy webinar where our experts will discuss how to increase conversion rates, grow organic presence and leverage

Google claims to update its search algorithm several thousand times per year. In the absolute majority of cases, Google algorithm updates are too small to notice. But, every once in a while, Google introduces a change so fundamental, that it disrupts the way we do SEO forever. In this post, we will be counting down

You know at first glance who ranks at the top of the search because you can see the top 10 search results for “home contractors near me.” But have you ever wondered who is at the very bottom of the search? Or even right smack in the middle? If you don’t know what elements help

The SEO community is always looking for new ranking factors and we have discovered over two hundred of them so far. But there may be hundreds more actually used by Google. Luckily, we don’t have to work on all of them. Most have very little weight in SEO and are often used as tie-breakers rather

As an SEO I’m constantly utilizing keyword search volume data to help make more informed decisions about clients’ online presence. But the reality is, this data has way more use cases than anyone gives it credit for. The role of a decision maker in any online business requires the ability to gather (or be presented

Let’s take a typical story of how the pitching process works. Sarah, the CEO of a successful SEO agency, gets introduced to the CEO of another successful e-commerce company through a common friend. She rallies her team and meets the client over Zoom. They have a wonderful conversation, and both of them are excited to