marketing

Mastercard Announces Music NFT Accelerator, Adopts Polygon

Mastercard Announces Music NFT Accelerator, Adopts Polygon

Mastercard Announces Music NFT Accelerator, Adopts Polygon mastercard web3 accelerator Mastercard, a major payment company, announced on the 6th the “Mastercard Artist Accelerator”, a Web3 (distributed web) training program for music artists. It adopts Polygon (MATIC) blockchain as its foundation. Starting in the spring of 2023, this program will be an opportunity for five selected […]

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SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more

SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more

Last year, we called 2019 a “roller coaster of ups and downs.” Hindsight is 20/20, and while many of us can’t wait to put 2020 in the rearview, the way the search industry’s biggest players responded to the new needs of businesses and consumers, brought on by the pandemic, will have lasting consequences for how

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Back to basics: How to manage your brand through a crisis

Managing a company’s brand, even during “normal” times, can be challenging depending upon your niche, your competition and the current circumstances. And of course, most of us have heard of (but hopefully, never experienced) instances in which a misstep by a business created serious reputation issues for the brand.  When circumstances are severe, however, such

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SEO will be a primary focus for marketers during the downturn, says survey 62

SEO will be a primary focus for marketers during the downturn, says survey

Conductor released a new survey (registration required) that argues in favor of the value of SEO during an economic downturn. The survey had 317 respondents drawn from Conductor’s extended network across a range of industries, including B2B (24%), Retail (12%), Healthcare (11%), Media (10%) and others (travel and hospitality, consumer technology, financial services, insurance, automotive,

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