Nike, Digital Sneaker Design Contest
Nike's NFT platform “.SWOOSH” announced on January 25 that it is looking for users to design their own sneakers.
Members of the .SWOOSH community are invited to participate in a contest dubbed “#YourForce1”, where participating users post their sneaker designs on Instagram. Four people will be selected from the submitted designs and given a prize of $5,000 (about 650,000 yen) and the chance to create their own digital sneaker with a Nike designer.
Nike added that the four digital sneakers could be included in a collection slated for launch in the near future. The contest starts on the 25th and ends on January 29th.
An overview of the contest and how to apply can be found on the official .SWOOSH blog.
“With .SWOOSH, we want to broaden the definition of creator, which is why we prioritize creative storytelling over creative skill in this .SWOOSH Studio competition,” Nike said in a press release. .
Nike has been working on leveraging its Web3 strategy for several years. Before releasing .SWOOSH in November 2022, the company took its first step into the metaverse by acquiring digital fashion house RTFKT.
｜Translation: coindesk JAPAN
｜Editing: Takayuki Masuda
｜ Original: Nike's Web3 Platform .SWOOSH Will Reward Creators for Virtual Sneaker Designs